USING DATA TO GAIN A COMPETITIVE EDGE

The retail industry is one of the biggest creators of data on the planet. For every second of every day, retailers of all sizes are tracking the movement of product. From the moment it is dispatched from the factory to its actual purchase in store, each piece of data created has the potential to... Read More



Taking charge of your eCommerce data strategy

The linear customer journey has been scrambled. Today’s path to purchase includes multiple touchpoints both off and online. Brands are having to prioritise and measure their data strategy to keep up with the demands of more informed customers with a range of competing products at their... Read More